Education

BFA / COMMUNICATION ART & DESIGN
Virginia Commonwealth University
Richmond, VA / 2006

Expertise

Art Direction
Branding
Print
Illustration
Content Marketing
Design Management
Web Design

Software

Adobe CC
Illustrator
InDesign
Figma
Photoshop

Experience

Brand and Design Manager / Expel / February 2020 – Present

Bringing the brand to life. Leading, managing, and evolving Expel’s visual voice and brand standards. Telling visual stories, sweating the details and making sure that when someone sees something from Expel it’s an experience that’s memorable.

Freelance Design & Illustration / 2012 – Present

Design and illustrate scenes, characters, and storyboard presentation for motion graphics animation. Clients include United Health Foundation and the National Academies of Sciences, Engineering, and Medicines.

Art Director / K12 / July 2016 – February 2020

Provided end-to-end creative solutions, strategy, and art direction for branding of K12 corporate and K12 umbrella brands. Lead the creative process, project planning, and procedures of in-house design team to maintain brand standards, ensure client expectations and deadlines are met, and cultivate career growth and development. Manage and art direct external creative vendors and creative agencies.

Senior Graphic Designer / K12 / July 2014 – July 2016

Managed brand standards across multiple lines of business. Generated design solutions from concept to production in variety of marketing materials. Provided design mentorship, project planning, and review for mid-level and junior designers. Collaborated with product development, procurement, and operations departments to improve company-wide brand alignment and design standards.

Graphic Designer / K12 / July 2009 – July 2014

Liased with clients, project managers, and copywriters to determine requirements, budgets, and deadlines on logo creation and creative campaigns for print, email, web, social media. Expanded brand language by following existing graphics standards.

Junior Graphic Designer / K12 / December 2006 – July 2009

Versioned templates and expanded visual library of existing creative campaigns for print and email marketing, as well as product packaging. Assisted with image and design trend research.

Design Internship / Gallagher & Associates / 2005

Assisted with print pre-production of design files, design edits, and design versioning of photography. Proposed design concepts for National Postal Museum and College Football Hall of fame.